The year 2025 will turn out to be a blooming year for ad markets. It is anticipated that this year the global ad spending is projected to reach $ 740.3 billion. This is globally reached statistics, but often in this dynamic landscape of digital marketing where there is an array of platforms available to people, there is a question that tears apart digital marketers, YouTube Ads vs Google Display Network which method wears the final crown, fetching a high ROI?. This blog will be an answer to this million-dollar question.
What are YouTube ads and Google Display Network? – An overview
Global ads are digital advertisements that use text, images, or animations to promote your brand across websites, apps, and other platforms. The pungent use of programmatic media buying ensures that all digital display ads appear on related websites. Commonly used formats used to increase Google Display Ads performance include:
- Static ads
- Animated ads
- Interactive ads.
YouTube Ads are the advertisements in a video format. These ads can tell your brand’s story in engaging with the audience engagingly and memorably, they are ads that often use humour and relatable, concise and clear messaging. YouTube Ads ROI uses the following methods:
- Bumper ads.
- In-stream ads
- Non-shippable in-stream video ads.
Which is the best platform to generate high rates of ROI?
In this section of the article, we shall explore the answers to the most blazing question YouTube Ads vs Google Display Network- which is better? To begin with, both methods are equally important and they are unique in their ways and have unique identification to offer.
1. Uniqueness in variety
Both the platforms are different and propellant in different ways. Google ads work like a search engine powerhouse, Google Display Ads performance is widely accepted and is hosted by Alphabet- the parent company of Google. It encompasses:
- A range of ad formats.
- Including text ads, display ads
- Shopping ads.
With these three weapons by their side business houses allow the advertisers to bid on specific targeted keywords to display their ads in search engine results.
YouTube Ads ROI is calculated in terms of the audience it fetches through its “video content domination” around the world. YouTube is the largest video-sharing platform wherein users share, upload, and engage large video content. Did you know more than 88% of marketers have generated business due to YouTube Ads ROI?
The most commonly used formats are:
- TrueView Ads
- Display ads
- Overlay adds
2. Audience preference
When we talk about marketing, business needs to understand what will satisfy the hunger of the audience. Instead of raising a poll and asking YouTube Ads vs Google Display Network which is best, we can tell you which situational response is the best.
When to choose YouTube ads?
Opt for YouTube ads when:
- You are willing to go for visual storytelling- YouTube ads add shine to campaigns with their compelling video content propensity. It propels the process of visual storytelling, engaging and captivating the audience.
- Brand awareness- YouTube Ads ROI is accessed widely when it is used for campaigns focused on building brand awareness, reaching a broad audience through video content. If all these aforementioned prerequisites are your concern then YouTube is your go-to option.
Targeting specific audience: If you are a business that is looking for targeting options, demographic and interest-based targeting, or even placement targeting, YouTube is your Holy Grail, trust them blindly.
Engagement metrics: If the metric is you’re an A-line priority, like watch time, view-through rate, and engagement then look no further go for YouTube-driven video ads.
When to choose Google ads
These are the situations when Google Display Ads performance can be measured.
- High-intent searches- if you wish to highlight and build your business across products and services. Google Display Ads Performance is high in fetching high-intent audiences.
- Text-based AD content: if the business surrounds using concise text ads like “search ads and display ads then Google ads are exactly what you need.
- The question of YouTube Ads vs Google Display Network gets diminished here, where the business wishes to opt for diverse Ad Formats. Yes, Google Ads has many ad forms from text-based search ads to visually appealing display ads. You name it and Google Add has it.
3. Typologies
When we talk about YouTube Ads vs Google Display Network there are different kinds of ads both platform has to offer. Let’s discuss some of these:
YouTube ads
- Skkipable in-stream ads
These ads appear, before, during, or after other videos or as a full-screen interstitial ad that plays before a viewer can proceed within a mobile app.
B. In free videos
In free- videos these appear on the YouTube search results, alongside related videos. The bidding option is cost per view (CPV), this implies, only paying when someone interacts with a video thumbnail to watch the ad video.
C. Youtube short ads
As the name suggests these are ads that appear in the shorts feed on YouTube. They can engage a large audience of mobile viewers which can help them in increasing different types of audiences. This is important to remind the readers, that the debate on YouTube Ads vs Google Display Network gets diminished here.
Google ads
There is no way there can be such a comparison as YouTube Ads vs Google Display Network, here are some tools that can testify for the same;
- Search ads
This Google ad works with keywords and appears at the top of the search results pages (SERPs) when optimized appropriately.
- Shopping ads
The sole aim of these ads is to facilitate product discovery, detailed performance tracking, retargeting, comparison shopping, and increase the traffic of your website.
- Display adds
These are simply media-rich ads that appear on the website, they flourish on the display showing images or videos of the products and services. Here again, the medium is different and follows a different model, making it unique. This also leaves no room for the big comparison of YouTube Ads vs Google Display Network- which is best.
Conclusion
The number of ways, number of possibilities. With that being said there are different platforms and types of platforms for running ads. Google Display Network and YouTube ads. YouTube Ads vs Google Display Network is one of those debates that can never be answered. Each of them is unique and has different properties. In case you are not convinced by this, you can connect with us Digital Webber, and take a session with us. This will give you clarity and you can make the right choices.
