Agree with it or not, we all are fond of good-looking landing pages. Yes, who doesn’t like a page with a captivating color combination, striking custom photography, a compelling narrative, and an elegant application of negative space and rule-of-three layouts? But on a serious note, have we ever thought about what the secret recipe is behind the creation of High-converting landing pages, or who the master mind behind this? Well, in the following blog, we shall see the magic unfold of what it takes to make these engaging landing pages.
What are high-converting landing pages?
High-converting landing pages are like a well-designed storefront that grabs your attention at a glance. Along with this, it is also navigational and well-organized, which streamlined the process of purchasing. These pages have got all the elements ticked on the checklist of consumer engagement. A mind-striking landing page includes:
- A persuasive copy
- Irresistible value proposition
- An all-pervasive design and structure
- Perfectly chosen images
- A heaping scoop of social proof.
While these are the ingredients, the entire cooking process is something else, requiring much more effort.
A step-by-step guide to creating high-converting landing pages
Here is the elusive prize, as here we reveal the secret of how to create a landing page, Landing page optimization, and conversion rate optimization.
1.First things first, work on the hero shot or the hero section
While creating a high-converting landing page, this should be ensured: the primary image of the video on your landing page above the fold is the first thing you need to work on. Did you know that the average conversion rate for a landing page is 9.7%? But your task is surpassing that, and aiming at 20%; to be at the cream of the top, a good 30% is all you need. It sounds tedious, and it is tedious; here are some tips:
- Make the headline captivating.
- Display your product in a contextual manner
- Visualise the reaping benefits of the product, by the existing customers
- Demonstrate, in the blink of an eye, the usefulness of the product.
2.Single and focused call to action
As we know, too many cooks spoil the broth; with that being said, while working on landing page optimization, this should be ensured: the call to action is your primary conversion metric. Ensure that the CTA is:
- Compelling
- There are no bugs in reloading or clicking while signing up for the contact us form.
- From a design perspective, ensure that these are not gingly.
- Remove all secondary links that might cause someone to leave your page before the conversion through your site CTA.
- Smooth out the site navigation.
3.Pinpoint your value-added proposition
Let’s start with a poignant question. Should visitors all accept or respond to the call? What are the brownie points for that? We have the answer for that:
- The use of an articulated headline and subheadline.
- State the benefits
- Numbers, data, and statistics never fail—state them on your website.
- Be clear about what sets you apart.
- Note down all the benefits that you believe others have not done, and your brand can do.
- Including testimonials, social proof, and partner logos are other effective ways to build credibility with your prospects.
Paragons of conversion rate optimization—tactics to follow
Now that we have set the guidelines and blueprint of the Landing page optimization, let us give you some examples of what High-converting landing pages are.
1.Promo
The ultimate golden rule: any High-converting landing page has a conversion rate of 30%, which is equal to 100,000 visitors. Now, truth be told, for a digital campaign, a promo ranks top with a conversion rate of 46.94%. The use of the videos to increase visitor engagement and drive conversions is how you set the pace towards creating High-converting landing pages.
- When you use a video on the landing page, this sets the stage for your brand to boost engagement.
- Place it on the header or the footer of the landing page and see the magic unfold.
- The use of videos and promos helps you to see your way of marketing, more so, the efficacy of the marketing.
2.Lead-capturing forms
To create a high-converting landing page, you need to infuse a sense of credibility and foster trust among people so that they can trust the page. A capture form is a section of your website that prompts website visitors to fill in their information in return for some sort of content. Adds 2-5% more of the existing conversion rate. This helps in collecting visitor information.
- Convert into leads
- Boost conversions
- Requires making these forms clear
- Increases the performance of your landing page
- Generate quality and genuine leads.
3.Mobile responsive
A high-converting landing page performs best when it becomes responsive. Did you know 46.1% of consumers feel that a website’s design on mobile is the most important factor in determining a brand’s legitimacy? Therefore, working on making the page even responsive on mobile helps in garnering more attention and, , of course, leads your page to rank on the first page of Google.
4.Reduce bounce rate and increase engagement
A high-converting landing page can be detected when the bounce rate of the website is high, while a page with a reduced bounce rate shows that clients are not digging deep into what you put out on the table.
- To ensure this, you need to work on faster page loads.
- A better navigation and streamlined process
- Strong call to action
- Keeping the content short, crisp, and engaging
5.Other pointers
Some of the key elements of landing page conversion include:
- Value proposition and clarity
- Have a clear and compelling headline—it grabs attention like a lion.
- UIX design is top-notch.
Conclusion
In sum, a high-conversion landing page is no rocket science; it is an easy, simple, and powerful way of getting quality leads. To make things lighter and simpler for you, allow us—we are Digital Webber. We will help you in building a landing and stay along until the end. Building it from scratch, from Landing page optimization to conversion rate optimization, we are a name you can lean on. Hit us today with all your queries.
