In this modern and contemporary era of digitalization, people tend to be attracted towards motions that are short, easy, catchy, and swift. The attention span of people in general is short and gets shorter with each passing day. Truth be told, brand conglomerates should upskill and shift towards creating engaging Social Media Ads. Something that is thought-provoking, captivating, and easily reaches the audience is what one needs. In this seven-minute read, we shall help you decode the trick behind Engaging Social Media Ads.
What does an engaging ad look like?
In this ever-scrolling universe of social media, you need to be the cream of the crop. With that being said, having a top-notch social media presence is non-negotiable. Did you know that with over 2.96 billion monthly active users on Facebook and 2.35 billion on Instagram as of 2023, one has to understand that these platforms are a treasure trove for your business? To reach them, nothing but engaging Social Media Ads is your solace. High-performing Instagram ads and Facebook ads resemble
- Visually appealing content
- Has a high brand consistency
- Stronger CT’A
- Well-seasoned Humour
- Value-driven content
- Use of clear and concise language
- Encouraging interaction
- Use of proper hashtags
Steps to create engaging social media ads
It’s official: social media platforms are a cache of delights, but here’s the catch: you have just about 1.7 seconds (yep, that’s how fast people scroll!) to capture someone’s attention. In this section of the article, we shall explain how to curate engaging Social Media Ads.
1. Identify the anatomy of your post
You will have posts, and then you will have effective and engaging posts to publish truly effective social media posts. There is a secret recipe behind creating posts here; here is what you can do:
- Captions—one of the best Practices for Facebook Ads or Instagram ads, for that matter, is to describe your visual. Begin by drawing attention with a statement or question. Research indicates that 150 characters or 15 word gets the most clicks.
- Emoji—there is nothing more interesting and eye-catching than inserting emojis. Including relevant emoji and tone will add visual interest.
- Call to action: asking questions evokes encouraging comments. Keep sharing the link to draw attention.
- Mentions—mention any other related accounts that can fuel the visibility of your account.
- Hashtags—one of the Best Practices for Facebook Ads and Instagram engagement is creating adequate hashtags.
- Images or videos: including one or more images as and when required is a blockbuster move made. These include compelling, high-quality photos, GIFs, or video clips tailored to your brand and the tastes of your audience.
2. Access your Meta Ads manager
If you have it, it’s all well and good; if you don’t, make a Meta Business Suite by linking or creating an account. Enter your business name, your name, and your business email. Once you have created an account, you can run ads.
3. Did you know compelling copies are in
As unique as people, Facebook and Instagram ads should be unique. Your customers turn to you for a variety of reasons, so why would you use one blanket ad? Therefore, writing different copies for different target audiences is what makes engaging Social Media Ads. Let’s cite an example for you—imagine you are a clothing retailer; you sell apparel; your focus should be latent towards categorizing it. Instagram and Facebook are streamlined; hence, targeting like a billboard is simply crying over spilled milk.
4. Ensure that ads are well-aligned with your visuals
Black goes with white; it’s old money. It is something that has parity with what you are targeting. Never scramble while choosing the images. Misleading images are not good for the business. Creating engaging social media ads looks like
Three stitched-together images showcasing a steaming cup of artisanal coffee, a decadent slice of chocolate cake, and a cozy café corner with friends laughing. Where the copy is “Indulge in life’s sweetest moments—rich coffee, heavenly chocolate cake, and unforgettable connection.”
5. Less is more
Be it make-up or branding, 2025 is all about less is more. This is applied while you create an ad for social media. Like a holy grail, stick to one strong call to action. Both Instagram and Facebook should have one clear, crisp “call to action.” Without this, the Facebook users will see your ad; however, due to so many links branching out, they might as well end up clicking on something that does not target your audience.
6. Use simple language
Always remember that 2025 is all about a group of Gen Z, and let’s admit, no matter how much we wish to disintegrate it, they have maintained their social media the best. Additionally, they have mastered the art of using the right lingo for your ad.
For example, “SoFi’s ‘Pay off loans faster’” Facebook ad, with simple language. Have a look at this; not only is this ad popular, but it perfectly targets your audience.
7. Testing the ad copy
Just the way a website goes for testing before the final rundown, similarly, for your ad copy, a thorough test is mandated. For example, First Ad (Question Format): “Struggling to stay fit from home? We’ve got the perfect solution for you! Second Ad (Statement Format): “Staying fit from home has never been easier. Try our app today!” Upon close inspection, one can notice that a subtle shift from a question to a statement can have a significant impact. Trying this will not be a failure, as this has proven to produce engaging Social Media Ads.
Conclusion
In sum, creating engaging Social Media Ads is no rocket science; all you need to do is look out for and cater to everyday functioning. However, some people can find it difficult. Here is where Digital Webber comes into play. We are a 360-degree digital marketing agency, and we can take care of curating high-performing Instagram Ads. Give us a blank canvas, give us yours, and we shall bring to the plate some engaging and high-performing facebook and instagram ads.
