Introduction
Have you put your best foot forward, despite the top keywords not ranking? Well, this has nothing to do with quality of your content or the number of backlinks you build. There could be some SEO mistakes that your team is making, and they are not aware of it. In the following blog, let’s explore the most common SEO errors, in addition, we will also see how to get rid of these problems and rank your website on the first page of Google search.
Top 5 SEO Mistakes that can be buzz-kill for your website
SEO mistakes are depressingly common, it’s like those bad omens that get tagged along unknowingly. In this section, let’s identify some of these for you.
1. Poor keyword targeting
Two keyword-related issues are most commonly viewed among beginners and often in senior SEO executives, these are “targeting the wrong keywords and cannibalizing them”. As a perceived notion that goes on in their mind, they focus their keyword research on broad, competitive keywords, as it can fetch them the highest search volumes. Contrary to their planning, this strategy makes their keyword list generic, the site does not outrank, the website traffic dips. Nothing Fruitful.
2. Search intent
If content is queen, she needs her advisories. Similarly, writing and creating content is not enough to rank on Google. The content of your page must align with search intent, as it is with the help of this intent a user searches for a query. One of the most common SEO mistakes is writing generic content that does not match with what the user is looking for.
3. Under-optimized Meta Data
Every page that is sent up-site needs to have unique Meta data, be it for SEO purposes or not. This is yet another common SEO mistakes that is visible, wherein you’re page titles must be descriptive and enticing. Often it is viewed that keywords are not relevant, the titles and descriptions are often not in the right length. All these factors are assimilated together and dip down the efficiency of your website.
4. Mobile optimization
Google has mastered the art of mobile indexing since 2016. As per research, more than 60% of people use mobile devices, and it is the best way to index your site, it also uses that version when ranking the content. However, to all disbelief and dismay, these are the following things that show up on the screen:
- Slow loading times
- Unresponsive site designs
- Poor quality user experience
5. Optimized internal linking
Internal links improve your site structure, they are your best friend when it comes to making your business Google-friendly. It helps in improving your site structure and also helps Google to crawl and understand your site. Although they surprisingly pass rank from high authority pages to the rest of your site, some errors that will make your website less stable.
Ways you can fix them? Find your way out
Now that we have discussed the most blazing SEO mistakes, let us now focus on how you can solve them.
1. Organic keyword target
We at Digital Webber have a team of SEO enthusiasts and experts, who have coined a solution for “keyword cannibalizing”. Our first solution revolves around:
- The usage of long-tail keywords. These are more of phrases than that of keywords.
- They are much less competitive.
- Generate and bring in more website traffic.
- Brownie points, they are specific and domain-oriented, this makes the targeting job easy.
For example, if you’re a freelance photographer and specialize in weddings, then for you, it’s better to rank for “wedding photographer in Los Angeles” than it is to try ranking for “photographer,” which has an SEO difficulty of 70 and an average domain authority of 82.
2. Fixing the search intent
You do not need to teach your old dog new tricks, it’s just that you need to work on these common SEO errors, that is, fixing the search intent, after all, it is the reason why users search for a query. You can make it both informational and commercial, in addition, you can also make it transactional.
For example, if you are targeting ‘What is social media marketing?’, for example, then you will need to write an informative blog post explaining the basics. But if your motto is to target ‘top social media marketing tools, then it is better to create a product listing page or a comparison article that highlights the best tools available.
3. Ensuring your Meta data is of the right length
One way of fixing this common SEO error is to write the right content, otherwise Google will cut them short on the result pages. In addition, make sure that each title and description should be unique across your site.
4. Proper optimization of the content on your phone
To fix these SEO mistakes, you need to understand how your site currently works and uses Google Page Speed Insights. Enter your URL into the search bar, and then post this, you would see Google provides a performance score for both your desktop and mobile.
For example, as an SEO expert, you must have tried keyword stuffing on your mobile pages. When you over-optimize your content with too many keywords in an attempt to rank higher, it could make your text unreadable for visitors and lead to a poor user experience. This is one of those major SEO mistakes that negatively impacts your SEO efforts. In addition, it can drive visitors away, hampering your rankings and your site’s overall performance.
5. Internal liking is the answer
To solve this problem, all you have to do is add internal links to every piece of content that your team writes. Make it a practice of reviewing your existing content, look for automating processes, and always have a focused anchored text. Finally, keep focusing on the target keyword, avoid over-optimizing it.
Conclusion
As an SEO expert, or a beginner, it is bound that you have made at least one of these SEO mistakes or errors. We all have. At Digital Webber, our aim is not merely limited to pointing out the mistakes, we have provided certain solutions too. Hope these tips help you to propel your SEO game and set-fly your business. For any other queries, you can always connect with us.
